Although, he's a part of the cream of the crop of designers, to call Sid as just a 'designer' would be grossly unjust. He's a structured and logical thinker with an impeccable ability to bring his creative ideas to life (he's a fantastic programmer as well). In the time I spent working with him, he's greatly enriched my understand of user experience and design principles. He basis his understanding on first principles thinking and is not afraid to question the status quo. I look forward to working with him again and creating world class products for consumers across the globe.